Tailored SEO strategy services

Develop a customized SEO plan to achieve your business goals

I don’t use cookie-cutter plans. Every strategy I build is shaped by your goals, your market, and your website’s data—so you can climb rankings and convert more customers.

Joel McRae - SEO Strategy Services
Strategic SEO Planning
Developing an SEO strategy

A step-by-step SEO strategy built around your business

I don’t believe in generic blueprints. I take the time to understand your business, your competitors, and what your audience is really searching for—then I turn that into a clear, tactical SEO roadmap that drives results.

Business & Market Analysis

I dig into your industry, audience behavior, and current trends to uncover opportunities—and build a plan tailored to how your business actually operates.

Competitor Analysis

Your competitors are a goldmine of insight. I’ll pinpoint where they’re winning (and where they’re not) so you can make smarter moves and gain ground.

Keyword Research & Targeting

I find the search terms that matter most to your audience—so we’re not just getting traffic, we’re getting the right traffic.

Content Strategy

From blog ideas to content calendars, I map out a plan that speaks your audience’s language and builds authority with search engines.

SEO Recommendations

You’ll get practical, prioritized next steps—covering everything from site structure and speed to tags, titles, and crawlability.

Performance Tracking

I’ll set up clear reporting to track progress, measure what’s working, and refine your strategy as we go.

Frequently Asked Questions

Can’t find the answer you’re looking for? Reach out for an initial strategy discussion.

What is an SEO strategy and why do I need one?

An SEO strategy is a comprehensive plan designed to improve your website’s search engine rankings and drive organic traffic. It’s essential because it helps you achieve long-term success online by targeting the right audience and optimizing your site effectively.

How do you develop an SEO strategy?

I develop an SEO strategy by conducting a thorough analysis of your business, market, and competitors. This involves keyword research, content strategy development, on-page and technical SEO recommendations, and link building planning. The strategy is customized to meet your specific business goals.

How long does it take to see results from an SEO strategy?

SEO is a long-term process, and it typically takes 3-6 months to start seeing significant results. Consistency and continuous optimization are key to achieving and maintaining high search engine rankings.

Can you implement the SEO strategy you develop?

Yes, I can help implement the SEO strategy! We can discuss your specific needs and develop a plan to ensure successful implementation.

How do you measure the success of an SEO strategy?

Success is measured using key metrics such as organic traffic, search engine rankings, conversion rates, and engagement metrics. I provide regular reports and analysis to track the performance and make data-driven adjustments to improve results.

Start your SEO project today

Want to work with me?

Get in touch so I can learn more about your brand and project requirements. I have limited availability, so reach out to make sure you don’t miss out.

Joel McRae headshot

Let's work together​

Whether you’re looking to boost your online presence, attract more local customers, or optimize your website for better search engine rankings, I’m here to help. 

Get in touch

  • Have a question about SEO?

  • Need a detailed audit of your website?

  • Want to discuss a potential project?

  • Interested in a personalized SEO strategy?

Fill out the contact form, and I’ll get back to you as soon as possible. Let’s put your business on the map with proven SEO strategies designed to drive results.

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