Local SEO Services

Put your business on the map with proven local SEO strategies

I help local businesses rank higher in Google Maps and search so customers nearby can find (and choose) you faster. Whether you’re a service provider, storefront, or multi-location brand, I’ll make sure your business stands out locally.

Joel McRae - Local SEO Optimization Services
Why local SEO matters

Be the first thing people find when they search nearby

Local SEO helps your business show up when people nearby are searching for what you offer—on Google Maps, in mobile search, or right from their couch. If you’re a local shop, law firm, or service provider, showing up first can mean more calls, more foot traffic, and more business.

With a strong local strategy, your business becomes easier to find and easier to trust. It’s not just about ranking—it’s about making sure the right people find you at the right time.

What Google looks at in local search

Google considers various factors to determine local search rankings, including:

  • Your Google Business Profile setup

  • Name, address, phone number (NAP) consistency

  • Local citations (quality + quantity)

  • Click-through rate (CTR) from search results

  • Targeted keyword use on your site

  • User experience and mobile usability

  • Customer reviews (both quantity and quality)

  • Backlink strength from relevant sites

Steps to boost your local visibility

Implementing the right strategies can significantly boost your online visibility and drive more traffic to your business. Here’s how:

  • Use location-based keywords that match what people actually search

  • Fully optimize your Google Business Profile

  • Build and clean up your local directory listings

  • Get more customer reviews (and reply to them)

  • Create content tailored to your city or region

  • Build backlinks from trusted, locally relevant sources

  • Optimize landing pages for local relevance and conversions

  • Track performance and keep your listings up to date

My local SEO services

Comprehensive SEO solutions to boost your local visibility

I help small businesses show up in the places that matter—Google Maps, local listings, and mobile search. Whether you need a stronger presence in your neighborhood or across multiple service areas, I’ll make sure people nearby can easily find and choose your business.

Local SEO Audit

Get a clear picture of what’s working—and what’s not—in your local SEO setup. I’ll pinpoint technical issues, missing opportunities, and next steps.

Google Business Profile Optimization

Make your Google listing work harder. I’ll fully optimize your profile so it shows up more often and gives customers the info they need to reach out.

Local Citations

I’ll clean up and build your online listings across trusted directories, keeping your business info consistent everywhere it counts.

On-Page Local SEO

I’ll adjust your website content and structure so it ranks better for local searches—and turns visitors into customers.

Localized Content Creation

Create blog posts, landing pages, and service content that targets your area and speaks your customers’ language.

Local Schema Markup

Add the right behind-the-scenes data to help search engines understand your business and boost your local rankings.

Frequently Asked Questions

Can’t find the answer you’re looking for? Reach out for an initial strategy discussion.

What is local SEO and why is it important?

Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. It’s important because it helps your business stand out in local search results, making it easier for potential customers in your area to find and choose you over competitors.

How does Google determine local search rankings?

Google considers several factors for local search rankings, including your Google Business Profile, consistency of your business’s name, address, and phone number (NAP) across the web, the quality and quantity of local citations, reviews, and your website’s relevance and authority.

What services are included in your local SEO package?

My local SEO package includes Google Business Profile optimization, local citation building, on-page SEO tailored to local search, localized content creation, local schema markup, and reputation management to enhance your visibility in local searches.

How long does it take to see results from local SEO?

Local SEO is an ongoing process, and while some improvements can be seen in the first few months, it typically takes 3-6 months to see significant results. Consistency and continuous optimization are key to long-term success.

What makes your local SEO services different?

As a solo SEO consultant, I offer personalized and dedicated service. I tailor my strategies to meet your specific business needs and provide transparent reporting and actionable insights. My goal is to help your business achieve sustained growth and success in local search results.

Start your SEO project today

Want to work with me?

Get in touch so I can learn more about your brand and project requirements. I have limited availability, so reach out to make sure you don’t miss out.

Joel McRae headshot

Let's work together​

Whether you’re looking to boost your online presence, attract more local customers, or optimize your website for better search engine rankings, I’m here to help. 

Get in touch

  • Have a question about SEO?

  • Need a detailed audit of your website?

  • Want to discuss a potential project?

  • Interested in a personalized SEO strategy?

Fill out the contact form, and I’ll get back to you as soon as possible. Let’s put your business on the map with proven SEO strategies designed to drive results.

  • Home
  • Services
  • About
  • Blog